Alison Metcalfe, Head of North America, Australia & New Zealand, Tourism Ireland, based in New York, Alison was appointed Head of North America in June 2013, where she has responsibility for leading Tourism Ireland’s Marketing Strategy and Operations in the USA and Canada. In June 2017, Alison also assumed responsibility for Tourism Ireland’s operations in Australia/New Zealand.
Alison joined Tourism Ireland in 2002 and previously held the position of Vice President Marketing, USA. Prior to moving to New York, she was responsible for Tourism Ireland’s operations in Canada based in Toronto. Alison has extensive destination marketing experience and a record of achievement in building and leading high-performance teams. Her career has spanned strategy development, brand management, integrated consumer marketing, communications and stakeholder management. Alison has worked in the UK, Europe and North America.
Alison also serves as Chair of the European Travel Commission, USA Chapter.