Larry McCarthy Ph.D., from Cork, is an Associate Professor, in the Department of Management at the Stillman School of Business, at Seton Hall University, New Jersey. He teaches in the sport management program at SHU and his research focuses on sport marketing. His work has appeared in the Journal of Sport Management, Sport Marketing Quarterly and the European Journal of Sport Management. He is Director of the Institute of International Business at the Stillman School. He is a former Secretary and Chairman of the NY GAA and was elected Uachtarán-tofa of the GAA in February of 2020.