Padraic O Raighne is TG4’s marketing manager and works on various aspects of the station’s promotional strategies from traditional and digital advertising to sponsorships and events. One of the main focus of TG4 is to develop and foster international partnerships with particular emphasis on the Irish Diaspora. Padraic has worked on TG4’s flagship traditional music awards Gradam Ceoil since its inception in 1998 and has coordinated a number of musical performances for Gradam recipients in Ireland and abroad. Outside of TG4 Padraic has worked on various community development projects relating to tourism, sport, the Irish language and the arts. Padraic is a native of Lettermore in the Connemara Gaeltacht of County Galway.